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Best Individual Life Insurance

Written by: Bonnie Stinson
Insurance Writer
Edited by: Jessica Barrett
Content Marketing Manager
Updated
March 29, 2023

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Key Takeaways
  • Individual life is a good idea for people who have dependents relying on their income.
  • The best time to buy life insurance is during your 20s or 30s.
  • Most couples should consider individual term policies instead of a joint policy.
  • PolicyMe, Sun Life, and Manulife are the top three individual life insurance companies in Canada.
  • The average cost of an individual life insurance policy is between $20 and $30 per month, depending on your age, gender, and health status.

When do you need individual life insurance?

In most cases, an individual life insurance policy is worth it if you have a partner and/or children who rely on you for financial stability, or if you have a mortgage that you’d like covered if you pass away.

If you’re in a partnership and/or have a family, you probably need life insurance. In the event of your death, a life insurance payout can provide income replacement and cover costs like mortgage payments, children's education, and your final expenses. 

Couples can get a joint life insurance policy, but it’s usually worthwhile to purchase individual life insurance plans. Individual policies include a death benefit for each person, which ensures the surviving partner and any dependents are fully protected financially.

If you’re single and have no dependents or mortgage, you might not need life insurance coverage. If you don’t have anyone relying on you for financial support, a life insurance payout may not be necessary. You should consider setting aside enough money to cover your final expenses, which is best achieved through a high-yield savings account, and then investing to save for your own retirement.

If you plan to have children in the future, it’s a good idea to purchase life insurance for parents at that time. One exception is if you anticipate future health issues; in this case, you’d be best to secure a policy while you’re young and healthy to lock in the most affordable rates.

If you want to leave a legacy or some type of inheritance, life insurance is one way to do that. That said, other strategies—like investing in the stock market—can provide a higher payout if you’re thinking about your loved ones’ financial future.

Joint vs. individual life insurance

The biggest difference between a joint vs. individual life insurance policy is who has coverage and when the payout comes.

A joint life insurance policy:

  • Covers two people (typically spouses) under one policy
  • A first-to-die policy pays out when the first insured person dies
  • A second-to-die policy pays out once both insured individuals have died  

While a joint policy can be cheaper than holding two individual policies, there are serious drawbacks:

  • With a first-to-die policy, the surviving spouse gets a payout but no longer has any insurance coverage
  • With a second-to-die policy, the surviving spouse is left with no protection after their partner dies

For these reasons, we believe individual policies are best—even for couples. An individual life insurance policy:

  • Covers one person under one policy
  • Pays out when the insured person dies

Individual policies cost a little more, but they stick with you—even if you separate from your partner or need to adjust your coverage. That’s financial security.

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Individual term life is a top pick for couples

Separate term life insurance policies are typically the smartest choice for couples. Each partner can select a term that best suits their financial obligations. Some insurance providers even offer discounts for couples who buy separate life insurance policies. PolicyMe gives you 10% off the first year of your term policy when you apply together.

Pros and cons of an individual life insurance policy

The best part of an individual life insurance policy is the control. Though it is slightly more expensive for two people to have their own term insurance policies than to purchase a joint policy, we believe the benefits make it worthwhile.

  • Full payout: Beneficiaries receive the entire tax-free death benefit, unaffected by anyone else’s policy
  • Portability: Stay covered even if you move, change jobs, or marry/divorce
  • Flexibility: Adjust the coverage to fit your needs or replace the policy if your needs change
  • Convertibility: Convert a term policy to permanent coverage if desired
  • Higher total cost: Two individual policies cost more than a single joint policy
  • More expensive premiums if you’re higher risk: If you’re in poor health, you won’t benefit from a healthier partner’s lower risk the way you might under a joint policy

Types of individual life insurance policies

There are two main types of life insurance policies: term and permanent (whole or universal). Term insurance is typically the most affordable coverage option and best meets the needs of most Canadians.

Term life insurance covers a set term, like 10, 20, or 30 years:

  • Pays out if you die during the term
  • Usually the most affordable option
  • Good if you have a mortgage or are raising children

Permanent life insurance lasts your entire life, as long as you pay the premiums:

  • Pays out when you die
  • Builds cash value that you can borrow against or withdraw
  • Can be useful for complex estate planning

With whole life insurance, you have lifelong coverage and your premiums are fixed. Your death benefit and cash value are guaranteed with non-participating whole life policies. Participating policies mean you participate in the insurer’s investment returns, and you may receive dividends.

With universal life insurance, you have lifelong coverage and your premiums (and coverage!) can flex over time. Your cash value growth is not guaranteed since it’s tied to interest rates or market performance (depending on the type). This type of coverage is marketed as a source of retirement income, but most Canadians can get better returns through investing.

Eligibility for lifetime coverage may require medical exams or basic health questionnaires.

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Unsure about coverage needs?

Use a term life insurance calculator to estimate how much life insurance you need based on your situation.

How much does individual life insurance cost?

The cost of life insurance in Canada depends on your age, gender, health status, policy choice, and insurance provider. In general, female nonsmokers tend to pay less for life insurance. Here are some typical ranges based on age and term length:

Term length
18 years old
30 years old
10 years
$10 to $30 per month
$10 to $44 per month
20 years
$20 to $65 per month
$20 to $100 per month
30 years
$24 to $75 per month
$35 to $115 per month

How to find the best individual life insurance

Shop around to find the best life insurance policy in Canada. Make sure you consider affordability, customer service reviews, insurance options, and industry reputation.

Check out these sample premiums for individual term policies in Canada.

10-year term life insurance

Policyholder
PolicyMe
Desjardins
Canada Life
30-year-old nonsmoking female
$11.01
$11.47
$11.81
30-year-old nonsmoking male
$13.94
$14.40
$15.94

* Rates for people who smoke are higher

20-year term life insurance

Policyholder
PolicyMe
Sun Life
Industrial Alliance
40-year-old nonsmoking female
$36.42
$40.92
$37.80
40-year-old nonsmoking male
$49.46
$53.18
$50.40

* Rates for people who smoke are higher

30-year term life insurance

Policyholder
PolicyMe
Canada Life
RBC
18-year-old nonsmoking female
$24.28
$24.65
$25.16
18-year-old nonsmoking male
$33.72
$33.58
$34.38

* Rates for people who smoke are higher.

Get affordable term life insurance with PolicyMe

FAQ: Individual life insurance

Bonnie Stinson is an insurance writer and researcher in Toronto with a decade of experience producing helpful, accurate content for Canadians. They have published resources for some of Canada's most innovative and consumer-trusted companies in the health, legal, and fintech sectors. 

Bonnie Stinson is an insurance writer and researcher in Toronto with a decade of experience producing helpful, accurate content for Canadians. They have published resources for some of Canada's most innovative and consumer-trusted companies in the health, legal, and fintech sectors. 

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