Canadian Premier Insurance Company Review: Credible or Not?
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Disclaimer: PolicyMe is a third-party administrator of Canadian Premier’s life insurance policies. PolicyMe's editorial team has made every effort to ensure the accuracy, transparency and integrity of our review.
- Securian Canada has nearly 70 years of experience in the insurance industry, insuring over 3 million Canadians.
- Securian Canada has processed over 900,000 claims, totalling $372M paid out in 2024 alone.
- Life insurance policies are sold through partners, like PolicyMe, rather than direct-to-consumer.
Who is Securian Canada (formerly Canadian Premier)?
Canadian Premier Life Insurance Company, now operating under the brand Securian Canada, is a well-established insurer with decades of experience serving policyholders. With over 3 million Canadians insured, Securian Canada specializes in life insurance, critical illness insurance, and creditor insurance.
PolicyMe works with Securian Canada to combine modern technology and trusted insurance expertise. Together, we make getting coverage faster and simpler without sacrificing quality protection. Policies are backed by Securian but sold through administrators like PolicyMe.
- Securian Canada is a best-in-class player in the insurance and financial services space
- Canadian Premier’s brand name changed to Securian Canada in 2023, following the acquisition of Sun Life’s Sponsored Markets branch
- Securian Financial has $1.5 trillion in life insurance coverage in force (Securian Canada’s parent company)
Quick facts about Securian Canada
Securian Canada insurance: industry reputation score ★★★★☆ (4.4/5)
When you’re buying life insurance, the strength of the company behind your policy matters. To assess financial strength, Securian Canada is rated by major agencies: AM Best, Fitch Ratings, Moody’s, and S&P. These ratings help show how the company is positioned to pay out claims.
Agency
|
Rating
|
---|---|
A.M. Best
|
A+ (Superior)
|
Moody’s
|
Aa3 (Excellent)
|
Fitch Ratings
|
AA (Very Strong)
|
S&P Global
|
AA- (Very Strong)
|
How Securian Canada compares to other insurers
To give you an idea on how other life insurance companies compare to Securian Canada’s strong industry reputation and financial stability, we’ve pulled scores for Sun Life and RBC. You can find more insurer ratings in our comprehensive review of the best life insurance in Canada.
Rating |
Securian |
Sun Life |
RBC |
---|---|---|---|
A.M. Best |
A+ (Superior) |
A+ (Superior) |
A (Excellent) |
Fitch |
AA (Very Strong) |
AA- (Stable) |
AA- (Stable) |
S&P |
AA- (Very Strong) |
AA (Very Strong) |
AA- (Stable) |
Moody’s |
Aa3 (Excellent) |
Aa3 (Excellent) |
Aa1 (Stable) |
Final Score |
4.4/5 |
4.3/5 |
4.1/5 |
To find the best life insurance companies in Canada, we evaluated over 20 of the largest and most well-known insurers in the country using three categories:
- Affordability: To determine which insurers charge the lowest premiums, we gathered over 2,000 life insurance quotes. Our price data spans smokers, non-smokers, and birth sex, across six age groups from 18-70 and five products (including term and permanent life insurance).
- Customer service: To find out which life insurance companies offer the best customer experience, we averaged review scores from the Better Business Bureau, Trustpilot, Insureye, and Google. We also counted the number of contact methods each insurer offers to its customers.
- Industry reputation: To ensure our recommendations were financially sound, we reviewed each life insurance company’s financial stability ratings from leading credit agencies A.M. Best, Morningstar DBRS and S&P Global. We incorporated Glassdoor reviews to reflect each insurer’s ability to manage and support its employees.
All three categories received a final, averaged score out of 5. After adding the results together, we had a definitive list of the
best life insurance providers in Canada.
PolicyMe does not receive compensation for any life insurance reviews.
Securian Canada life insurance: pros & cons
Pros
- Families can count on Securian Canada, with 900,000 in claims paid out in 2024
- Strong ratings from AM Best, Fitch, Moody’s, and S&P mean reliability when your family needs it most
- Nearly 70 years in business gives Securian Canada the stability and trust families look for
- More than 3 million Canadians are insured with Securian, proof of its established presence
Cons
- You can’t buy a policy directly from Securian Canada
- You can’t get a quote from Securian Canada, you can only get a quote through third-party administrators of its policies*
*You can get a life insurance quote through third-party administrators of Securian Canada's policies.
PolicyMe is one of these administrators. We've used technology to streamline the application process, giving you a same-quality policy for a more affordable price.
See how affordable term life insurance can be with PolicyMe.*
Securian Canada life insurance cost and value
PolicyMe’s 20-year term life insurance is underwritten by Securian Canada, and here we compare costs across different ages and genders for non-smoking individuals of average health. These sample monthly premiums are based on $500,000 in coverage:
Age
|
Premiums (Women)
|
Premiums (Men)
|
---|---|---|
30
|
$20.68
|
$29.67
|
35
|
$22.93
|
$31.29
|
40
|
$33.27
|
$44.96
|
45
|
$51.25
|
$71.49
|
50
|
$82.73
|
$136.32
|
55
|
$167.81
|
$235.62
|
Securian Canada insurance policies at a glance
Securian Canada sells a limited range of life insurance products through administrators such as PolicyMe. Let’s take a look at its term life insurance offerings.
Term life insurance through PolicyMe
- Coverage: $100,000 to $5M
- Term lengths: 10, 15, 20, 25, or 30 years
- Application process: 100% online, most people complete their applications in 20 minutes or less.
- Ideal for: The average Canadian with people who depend on them financially, such as children or aging parents. Most Canadian families need term life insurance over other insurance products.
- Good to know: PolicyMe has streamlined the traditional life insurance process with technology, offering families some of the lowest rates for term policies in Canada.
PolicyMe is a third-party administrator of Canadian Premier’s term life insurance policies.
PolicyMe provides the quote and application process online, approves the policy and puts together the paperwork. We also refer your application to underwriting (meaning: for further analysis) and set up your nurse visit, if you need one. Once you’ve signed a policy with us, we’re your point of contact. We’re also who your beneficiaries contact if they need to make a claim.
Another important thing to know: PolicyMe isn’t owned or operated by Securian Canada. We were established in 2018 by three Canadian life insurance and engineering executives who set out to make the buying process for life insurance easier, more transparent and more affordable.
Bottom line: Securian Canada offers long-standing financial strength & stability
- If financial strength is a top priority, Securian Canada is an exceptional choice. Families looking for straightforward, dependable life insurance coverage will find it here.
- You can’t buy directly from Securian, coverage is only available through partners like PolicyMe. PolicyMe makes the process quicker and more affordable, with the same strong protection behind it.
- The bottom line: strong insurer, streamlined process, and coverage that financially protects your loved ones when it matters the most.
FAQ: Securian Canada life insurance review
Yes, Securian Canada is a well-established and financially sound life insurance company in Canada. It has been protecting Canadians since its founding in 1955 and holds an AM Best rating of A.
Securian Canada life insurance is a strong option if you’re looking for reliable, no-frills coverage. The company has nearly 70 years of experience, strong financial ratings, and a proven track record of paying claims. Policies are sold through partners like PolicyMe, which makes the application process simpler and often more affordable.
Securian Canada is owned by the American-based Securian Financial Group, headquartered in Minnesota (the 7th largest insurer in the United States). It rebranded as Securian Canada in 2023 after acquiring a portion of Sun Life’s business. While it has an American parent company, Securian Canada operates independently to serve Canadian families.
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Our mission is to empower Canadians to make informed financial decisions. To achieve this, we have an expert editorial team that includes licensed insurance advisors and financial planners. We prioritize the best interests of Canadian families and won't endorse any product, company or financial strategy that we believe isn't suitable. Our educational guides are crafted by in-house experts, like licensed life insurance advisors. Before publication, we subject our research and advice to scrutiny and comprehensive revisions for accuracy and completeness.
Our mission is to empower Canadians to make informed financial decisions. To achieve this, we have an expert editorial team that includes licensed insurance advisors and financial planners. We prioritize the best interests of Canadian families and won't endorse any product, company or financial strategy that we believe isn't suitable. Our educational guides are crafted by in-house experts, like licensed life insurance advisors. Before publication, we subject our research and advice to scrutiny and comprehensive revisions for accuracy and completeness.