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Canadian Premier Insurance Company Review: Credible or Not?

Editorial Team
Edited by: Helene Fleischer
Content Marketing Manager
Updated
September 18, 2025

PolicyMe content follows strict guidelines for editorial accuracy and integrity. Learn more about our editorial guidelines

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Disclaimer: PolicyMe is a third-party administrator of Canadian Premier’s life insurance policies. PolicyMe's editorial team has made every effort to ensure the accuracy, transparency and integrity of our review.

Key Takeaways
  • Securian Canada has nearly 70 years of experience in the insurance industry, insuring over 3 million Canadians.
  • Securian Canada has processed over 900,000 claims, totalling $372M paid out in 2024 alone.
  • Life insurance policies are sold through partners, like PolicyMe, rather than direct-to-consumer.

Who is Securian Canada (formerly Canadian Premier)? 

Canadian Premier Life Insurance Company, now operating under the brand Securian Canada, is a well-established insurer with decades of experience serving policyholders. With over 3 million Canadians insured, Securian Canada specializes in life insurance, critical illness insurance, and creditor insurance.

PolicyMe works with Securian Canada to combine modern technology and trusted insurance expertise. Together, we make getting coverage faster and simpler without sacrificing quality protection. Policies are backed by Securian but sold through administrators like PolicyMe.

    Quick facts about Securian Canada

  • Securian Canada is a best-in-class player in the insurance and financial services space
  • Canadian Premier’s brand name changed to Securian Canada in 2023, following the acquisition of Sun Life’s Sponsored Markets branch
  • Securian Financial has $1.5 trillion in life insurance coverage in force (Securian Canada’s parent company)

Securian Canada insurance: industry reputation score ★★★★☆ (4.4/5)

When you’re buying life insurance, the strength of the company behind your policy matters. To assess financial strength, Securian Canada is rated by major agencies: AM Best, Fitch Ratings, Moody’s, and S&P. These ratings help show how the company is positioned to pay out claims.

Agency
Rating
A.M. Best
A+ (Superior)
Moody’s
Aa3 (Excellent)
Fitch Ratings
AA (Very Strong)
S&P Global
AA- (Very Strong)

How Securian Canada compares to other insurers

To give you an idea on how other life insurance companies compare to Securian Canada’s strong industry reputation and financial stability, we’ve pulled scores for Sun Life and RBC. You can find more insurer ratings in our comprehensive review of the best life insurance in Canada

Rating
Securian
Sun Life
RBC
A.M. Best
A+ (Superior)
A+ (Superior)
A (Excellent)
Fitch
AA (Very Strong)
AA- (Stable)
AA- (Stable)
S&P
AA- (Very Strong)
AA (Very Strong)
AA- (Stable)
Moody’s
Aa3 (Excellent)
Aa3 (Excellent)
Aa1 (Stable)
Final Score
4.4/5
4.3/5
4.1/5

Securian Canada life insurance: pros & cons

Pros

  • Families can count on Securian Canada, with 900,000 in claims paid out in 2024
  • Strong ratings from AM Best, Fitch, Moody’s, and S&P mean reliability when your family needs it most
  • Nearly 70 years in business gives Securian Canada the stability and trust families look for
  • More than 3 million Canadians are insured with Securian, proof of its established presence

Cons

  • You can’t buy a policy directly from Securian Canada
  • You can’t get a quote from Securian Canada, you can only get a quote through third-party administrators of its policies*

*You can get a life insurance quote through third-party administrators of Securian Canada's policies.

PolicyMe is one of these administrators. We've used technology to streamline the application process, giving you a same-quality policy for a more affordable price.

See how affordable term life insurance can be with PolicyMe.*

Securian Canada life insurance cost and value

PolicyMe’s 20-year term life insurance is underwritten by Securian Canada, and here we compare costs across different ages and genders for non-smoking individuals of average health. These sample monthly premiums are based on $500,000 in coverage:

Age
Premiums (Women)
Premiums (Men)
30
$20.68
$29.67
35
$22.93
$31.29
40
$33.27
$44.96
45
$51.25
$71.49
50
$82.73
$136.32
55
$167.81
$235.62

Securian Canada insurance policies at a glance

Securian Canada sells a limited range of life insurance products through administrators such as PolicyMe. Let’s take a look at its term life insurance offerings.

Term life insurance through PolicyMe

  • Coverage: $100,000 to $5M
  • Term lengths: 10, 15, 20, 25, or 30 years 
  • Application process: 100% online, most people complete their applications in 20 minutes or less.
  • Ideal for: The average Canadian with people who depend on them financially, such as children or aging parents. Most Canadian families need term life insurance over other insurance products.
  • Good to know: PolicyMe has streamlined the traditional life insurance process with technology, offering families some of the lowest rates for term policies in Canada.

PolicyMe is a third-party administrator of Canadian Premier’s term life insurance policies. 

PolicyMe provides the quote and application process online, approves the policy and puts together the paperwork. We also refer your application to underwriting (meaning: for further analysis) and set up your nurse visit, if you need one. Once you’ve signed a policy with us, we’re your point of contact. We’re also who your beneficiaries contact if they need to make a claim.

Another important thing to know: PolicyMe isn’t owned or operated by Securian Canada. We were established in 2018 by three Canadian life insurance and engineering executives who set out to make the buying process for life insurance easier, more transparent and more affordable.

Bottom line: Securian Canada offers long-standing financial strength & stability

  • If financial strength is a top priority, Securian Canada is an exceptional choice. Families looking for straightforward, dependable life insurance coverage will find it here.
  • You can’t buy directly from Securian, coverage is only available through partners like PolicyMe. PolicyMe makes the process quicker and more affordable, with the same strong protection behind it.
  • The bottom line: strong insurer, streamlined process, and coverage that financially protects your loved ones when it matters the most.

FAQ: Securian Canada life insurance review

Our mission is to empower Canadians to make informed financial decisions. To achieve this, we have an expert editorial team that includes licensed insurance advisors and financial planners. We prioritize the best interests of Canadian families and won't endorse any product, company or financial strategy that we believe isn't suitable. Our educational guides are crafted by in-house experts, like licensed life insurance advisors. Before publication, we subject our research and advice to scrutiny and comprehensive revisions for accuracy and completeness.

Our mission is to empower Canadians to make informed financial decisions. To achieve this, we have an expert editorial team that includes licensed insurance advisors and financial planners. We prioritize the best interests of Canadian families and won't endorse any product, company or financial strategy that we believe isn't suitable. Our educational guides are crafted by in-house experts, like licensed life insurance advisors. Before publication, we subject our research and advice to scrutiny and comprehensive revisions for accuracy and completeness.

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